Who We Are
Durable Floors, Exceptional Service, Built on Trust.
At Tru-Grit Epoxy Flooring, we recognize that flooring is more than functionality; it creates lasting, harmonious spaces. As a family-owned Florida company our dedicated team ensures excellence in product and installation. We are committed to delivering exceptional experiences for garage renovations, commercial projects, and outdoor transformations. Our 15,000-square-foot facility and in-house lab allow us to refine our products to meet specific project needs.
Meet Our Founders
An Unlikely Underdog Story To Greatness!
Tru-Grit started with James and Tim, a father and son who wanted to create something different. After decades in the coatings industry, they’d seen what worked—and what didn’t. Frustrated by the focus on cutting corners and compromising quality, they decided to take their experience and start fresh.
Between the two of them, James and Tim bring over 57 years of know-how in coatings, chemistry, and construction. They’re not just running a business; they’re involved in the nuts and bolts of everything we do, from developing products to solving on-site challenges.
What really sets them apart is their focus on the practical side of things. They’ve designed products that solve real-world problems, all while keeping the end-user in mind. Their approach is grounded in collaboration and a shared commitment to doing the best job possible, whether that’s in the lab or on a job site.
For James and Tim, Tru-Grit isn’t just about making great floors—it’s about creating trust and delivering real value for every customer.
James Franklin & Tim Franklin
Father and Son
The Tru-Grit Difference
What makes Tru-Grit stand out isn’t just our products; it’s our approach. As both chemists and installers, James and Tim bring a unique perspective to the coatings industry. Their expertise ensures that every formula we produce solves real-world challenges while maintaining the highest standards of durability and performance.
Our dedication extends beyond product innovation. We’ve built a team of highly trained, customer-focused professionals who are passionate about delivering exceptional service throughout Florida. Whether it’s a residential garage or a commercial project, we take pride in every installation, big or small.
Join The Tru-Grit Family
At Tru-Grit Epoxy Flooring, we see every project as more than just a job—it’s a chance to build lasting connections. Whether you’re a homeowner, a business owner, or an industry professional, you’re not just working with a company; you’re joining a family that values craftsmanship, trust, and long-term relationships.
We pride ourselves on being approachable, knowledgeable, and ready to guide you through every step of the process. From selecting the perfect coating system to ensuring flawless installation, we’re here to make sure you feel confident and excited about your investment.
When you choose Tru-Grit, you’re choosing quality, innovation, and people who genuinely care about getting it right. Let’s create something amazing together—welcome to the Tru-Grit family.
Reach Out To Our Sales Team
Want to know what your project will cost? At Tru-Grit Flooring, we make it easy to get a fast, free quote. Just tell us about your space—whether it’s a garage, driveway, patio, pool deck, or even a big commercial project—and we’ll put together an estimate that’s clear and straightforward. No hassle, no surprises, just the first step toward a floor you’ll be proud of.