Durable Floors, Exceptional Service, Built on Trust.
THE TRU-GRIT DIFFERENCE
At Tru-Grit Epoxy Flooring, we recognize that flooring is more than functionality; it creates lasting, harmonious spaces. As a family-owned Florida company our dedicated team ensures excellence in product and installation. We are committed to delivering exceptional experiences for garage renovations, commercial projects, and outdoor transformations. Our 15,000-square-foot facility and in-house lab allow us to refine our products to meet specific project needs.
Meet Our Founders
An Unlikely Underdog Story To Greatness!
Tru-Grit started with James and Tim, a father and son who wanted to create something different. After decades in the coatings industry, they’d seen what worked—and what didn’t. Frustrated by the focus on cutting corners and compromising quality, they decided to take their experience and start fresh.
Between the two of them, James and Tim bring over 57 years of know-how in coatings, chemistry, and construction. They’re not just running a business; they’re involved in the nuts and bolts of everything we do, from developing products to solving on-site challenges.
James Franklin & Tim Franklin
What really sets them apart is their focus on the practical side of things. They’ve designed products that solve real-world problems, all while keeping the end-user in mind. Their approach is grounded in collaboration and a shared commitment to doing the best job possible, whether that’s in the lab or on a job site.
For James and Tim, Tru-Grit isn’t just about making great floors—it’s about creating trust and delivering real value for every customer.
Join The Tru-Grit Family
At Tru-Grit Epoxy Flooring, we see every project as more than just a job—it’s a chance to build lasting connections. Whether you’re a homeowner, a business owner, or an industry professional, you’re not just working with a company; you’re joining a family that values craftsmanship, trust, and long-term relationships.
We pride ourselves on being approachable, knowledgeable, and ready to guide you through every step of the process. From selecting the perfect coating system to ensuring flawless installation, we’re here to make sure you feel confident and excited about your investment.
When you choose Tru-Grit, you’re choosing quality, innovation, and people who genuinely care about getting it right. Let’s create something amazing together—welcome to the Tru-Grit family.
Others Say They Make It — We Actually Do, Right Here in Florida.
At Tru-Grit, we don’t just install coatings — we help create them, giving you the advantage of our long-standing partnership with Coating Solutions High Performance. This means you benefit from:
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Nearly 60 years of proven coating development.
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No private labels — direct partnerships with real manufacturers.
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Factory-direct quality, consistency, and pricing.
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Backed by real performance data and full warranty cycles.
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Chemically engineered for long-term durability in Florida.
Pay Over Time With Monthly Financing
Common Questions Answered
What's the best coating for concrete?
The ideal concrete coating depends on the environment, traffic, and intended use. Polyaspartic and 100% solid epoxy coatings are highly recommended for garages, patios, and commercial applications due to their durability, chemical resistance, UV stability, and non-porous finish. Polyurea blends like Tru-DuraQuartz offer added flexibility for high-traffic and outdoor applications. For decorative or residential applications, flake or metallic epoxy systems provide aesthetic appeal along with protective performance. Coatings must be selected based on substrate condition, moisture levels, and exposure to UV or chemicals. Correct surface preparation is crucial to ensure adhesion and longevity. Tru-Grit coatings are formulated and installed in-house to meet these technical requirements.
Can epoxy flooring be installed for outdoor projects?
Yes, epoxy and polyaspartic coatings can be used for outdoor concrete surfaces, including driveways, patios, pool decks, and lanais, provided the system is formulated for exterior conditions. Outdoor-grade coatings are UV-stable to prevent yellowing or fading and flexible to accommodate thermal expansion and contraction. Proper surface preparation is essential to remove dirt, debris, old coatings, and moisture that could interfere with adhesion. Moisture vapor barriers are often recommended for areas prone to high humidity or rain exposure. Slip-resistant additives can be incorporated for wet or pool-adjacent areas. Installation conditions, such as ambient temperature and weather, must meet manufacturer guidelines to ensure full curing and long-term performance. Tru-Grit coatings are specifically engineered to withstand Florida’s climate, including high heat, humidity, and frequent rainfall.
Is Your Company Licensed, Insured, and Experienced in Epoxy Flooring Installations?
Yes, Tru-Grit Coatings Epoxy Flooring LLC is fully licensed and insured, with extensive experience in epoxy and polyaspartic flooring installations. We are committed to maintaining the highest standards of professionalism and quality in every project we undertake. Check out our different flooring solutions to find the answer to your project needs!
What Does Your Epoxy Flooring Company Provide? And Why Are You Different?
At Tru-Grit Coatings Epoxy Flooring LLC, we offer high-quality epoxy and polyaspartic flooring solutions for various spaces, including garages, pool decks, and industrial areas. As a 100% family-owned business, we maintain a personal, hands-on approach. With over 57 years of experience, we ensure tailored solutions for your unique needs.
We stand out due to our commitment to quality and transparency. By locally manufacturing our flooring systems, we maintain control over production to meet high standards. Our team educates clients on mill thickness and coating benefits, promoting clear, honest communication for informed flooring decisions.
By choosing Tru-Grit Coatings, you gain a team dedicated to craftsmanship and your satisfaction. We offer a flooring experience backed by decades of expertise, attention to detail, and a commitment to excellence. Whether it's a durable garage floor, a slip-resistant pool deck, or an eye-catching driveway, we help create lasting spaces. Explore our gallery for more inspiration!
Where do you install your epoxy flooring in Florida?
Tru-Grit provides epoxy and polyaspartic flooring installations throughout Central Florida, including Lakeland, Tampa, Orlando, Winter Haven, and surrounding areas within a service radius. We handle residential, commercial, and industrial projects, from garages and patios to industrial warehouses and airplane hangars. Our team is experienced with various surfaces, including concrete, VCT, and previously coated floors, ensuring proper preparation and installation in each location. We also work with commercial facilities such as hospitals, retail centers, and service bays, providing durable, long-lasting coatings. Tru-Grit’s technicians are trained to meet local building codes, safety standards, and environmental regulations. Customers can schedule consultations to assess project requirements at their specific location. View our service areas by clicking here.
Do you offer consultations?
Yes, Tru-Grit provides consultations for all residential, commercial, and industrial flooring projects.
Consultations include an assessment of the existing surface, discussion of coating options, review of decorative features, and evaluation of project-specific requirements. Our team provides detailed recommendations based on technical needs, environmental conditions, and client preferences.
Consultations also cover cost estimates, financing options, and timeline expectations. On-site inspections ensure that Tru-Grit can tailor solutions for optimal performance and long-term durability.
Clients can schedule consultations online, by phone, or at our Lakeland, Florida office. Each consultation is designed to provide clear, actionable information to help clients make informed decisions about their flooring project.
Do you offer financing for your epoxy installations?
Yes, Tru-Grit offers financing options for both residential and commercial epoxy flooring projects. Financing can help clients manage larger installations while maintaining project quality and specifications. Clients can apply for flexible payment plans, which may include interest-free or low-interest options depending on credit approval. Financing is designed to accommodate various project types, including garages, patios, driveways, pool decks, and industrial facilities. Tru-Grit can provide detailed payment plan information during the consultation process. Financing helps ensure clients can access premium coatings and professional installation without compromising on budget.